Length: 6 classes
Effort: 2-3 hours per week
Language: English or
Exam: Written Exam
Credits: 1.5 EC's
Fee: AFl. 645.=
This course teaches participants the basics of how marketing organizations successfully move from product concept through to the creation of successful brands. The course will thoroughly cover the tools used to develop successful brands including selling theories, consumer behavior, creation and development of brands, strategic pricing, various methods of distribution, market research, strategic thinking and the promotion of brands through advertising and various other methods. Marketing, like most things in life, is a ‘learn-by-doing’ proposition. This course is designed to give course participants the tools they will need to begin participating as marketing practitioners.
By the end of the course, participants will be able to:
Marketers, sales associates, operations personnel, managers/supervisors involved in sales, promotional and customer service activities, SME entrepreneurs, and anyone interested in becoming more proficient at practicing the art of marketing.
The key topics covered in the course are:
Participants should attend at least 5 out of the 6 classes.
At the end of the course, participants need to complete a final written exam.
A Certificate of Completion is awarded if the course is successfully fulfilled. Participants also receive an official transcript for their grades and course credits.
Per participant: AFl. 645.=, including turnover taxes.
Includes: course material, handouts, snacks, coffee and refreshments.
Location: EC&T Office & Training Facility (Newtonstraat 1-A)
Next class starts on: Monday March 16, 2020
Number of classes: 5
Time: 6:30 PM - 9:00 PM
Exam date: Friday May 01, 2020
We reserve the right to alter dates, content, venue and trainer.
We offer discount plans for group bookings and in-house course and workshop facilitation. Click here for details about our discount plans and cancellation policies.
* Course language determined by audience's