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​​​​​Length:           6 classes



Effort:             2-3 hours per week



Level:              Beginner



Language:     English or

                          Papiamento *



Exam:             Written Exam



​Credits:          1.5 EC's



Fee:                 AFl.   625.=


FUNDAMENTALS OF MARKETING


Course Outline

This course teaches participants the basics of how marketing organizations successfully move from product concept through to the creation of successful brands. The course will thoroughly cover the tools used to develop successful brands including selling theories, consumer behavior, creation and development of brands, strategic pricing, various methods of distribution, market research, strategic thinking and the promotion of brands through advertising and various other methods. Marketing, like most things in life, is a ‘learn-by-doing’ proposition. This course is designed to give course participants the tools they will need to begin participating as marketing practitioners.



Course Objectives

By the end of the course, participants will be able to:

  • Discuss marketing’s role in business and how professionals practice marketing.
  • Understand what makes people different from each other and how that affects their behavior.
  • Describe the steps in developing new products and brands.
  • Discuss how pricing can be a very potent strategic weapon.
  • Design and manage your channel strategy and maximize sales and/or profits through channel marketing.
  • Discuss how marketing professionals create promotional messages.
  • Develop a brief marketing mix plan and discuss how to judge and measure the effectiveness of the plan.



Target Audience

Marketers, sales associates, operations personnel, managers/supervisors involved in sales, promotional and customer service activities, SME entrepreneurs, and anyone interested in becoming more proficient at practicing the art of marketing.



Key Topics

The key topics covered in the course are:

  • Defining marketing
  • Consumer behavior
  • Market research
  • Market segmentation
  • Product and brand development 
  • Strategic pricing
  • Pricing strategies
  • Channel marketing and distribution strategies
  • Customer relationship management
  • Promotional messages
  • ​Rational versus emotional selling
  • Marketing communications
  • Measuring marketing effectiveness



Examination

Participants should attend at least 5 out of the 6 classes.

At the end of the course, participants need to complete a final assignment.

A Certificate of Completion is awarded if the course is successfully fulfilled. Participants also receive an official transcript for their grades and course credits.



Course Fee in Aruban Florins

Per participant: AFl. 625.=, including turnover taxes.

Includes: course material, handouts, snacks, coffee and refreshments.



Location and Dates

Location: EC&T Office & Training Facility (Newtonstraat 1-A)

Next class starts on: Monday November 9, 2020
Number of classes: 6
Time: 6:30 PM - 9:00 PM​

Deadline final assignment: Friday December 18, 2020


We reserve the right to alter dates, content, venue and trainer.



Discount Plans and Cancellation Policies

We offer discount plans for group bookings and in-house course and workshop facilitation. Click here for details about our discount plans and cancellation policies.

Register Online or Download Course Registration Form:

* Course language determined by audience's

   prefererence