Course Outline

Successful companies carefully analyze their input costs and the prices of their products.
They know if the price is too high, customers will go to competitors; if the price is too low, the company won’t be able to cover the cost of making the product. A company must also know how its customers will react to particular pricing strategies. This workshop aims at making the art of determining prices for products and services easier to participants by covering the material with lots of examples and exercises. 

Course Objectives

By the end of the workshop, participants will be able to:

  • Discuss the three major factors that affect pricing decisions
  • Explain the market dynamics and their impact on pricing
  • Understand how companies make long-run pricing decisions
  • Determine prices for products using the target-costing approach
  • Determine prices for products using cost-plus approach
  • Determine life-cycle budgeting and costing when making pricing decisions
  • Describe non-cost factors in pricing decisions

Target Audience

Starting entrepreneurs in search of techniques to properly determine prices for their products and/or services; Executives, managers and administrators of established SME companies looking into revamping their existing pricing methods; and anyone interested in the topic of product and service pricing.

Key Topics

The key topics covered in the course are:

  • Fundamentals of product and service pricing
  • Factors affecting pricing decisions
  • Market dynamics and competitive environments
  • Long-run pricing decisions
  • Target-costing pricing method
  • Cost-plus pricing method
  • Life-cycle budgeting and costing
  • Price discrimination
  • Peak-load pricing


Participants need to complete class assignments successfully.

A Certificate of Participation is awarded if the workshop is successfully fulfilled.

Course Fee in Aruban Florins

Per participant: AFl. 95.=

Includes: course material, handouts, snacks, coffee and refreshments.

Location and Dates

Location: EC&T Office & Training Facility (Newtonstraat 1-A)
Next workshop date: Tuesday December 15, 2020

Workshop length: 3 1/2 hours
Time: 6:00 PM - 09:30 PM​

We reserve the right to alter dates, content, venue and trainer.

Discount Plans and Cancellation Policies

We offer discount plans for group bookings and in-house course and workshop facilitation. Click here for details about our discount plans and cancellation policies.



Length:           1/2 day

Effort:             Active participation

Level:              Beginner

Language:     English, Dutch or

                          Papiamento *

Exam:             None

​Credits:          N/A

Fee:                 AFl.   95.= (p/p)

Register Online or Download Course Registration Form:

* Course language determined by audience's


Call now to find out how we can help you succeed: +297.5885975
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